Hackers said they had been able to intercept Snapchat photographs for years. The leak has been severely damaging to Snapchat, perhaps irrevocably. The Buzz metric — which asks whether a respondent has heard something positive or negative about a brand in the past two weeks — is damning for Snapchat.
The Snappening: Snapchat might see app snap after nude pictures leaked – Brand Index Stephan Shakespeare. It was called the “Snappening” – the vast leak of Snapchat pictures, including Estimated Reading Time: 2 mins.
While Snapchat has a number of uses, one of the obvious is the exchange of racy photos and videos. As a the service has become a target for hackers looking to intercept nude photos.